Why Amazon sold more ebooks than hardbacks?

kindleIf you still like those old-fashioned hard- or soft-cover books, it is time to consider yourself old-fashioned if Amazon.com is to be believed.

Amazon’s chief executive Jeff Bezos says, "The Kindle format has now overtaken the hardcover format." Data from the past three months reveal that Amazon has sold 143 Kindle e-books for every 100 hardcover books. That is a big margin.

But, is that the full story? What about the real facts?

The Amazon site has about 630,000 e-books for a price, and numerous titles that are available as free downloads. About 80% of the priced e-books are sold for $9.99 or less, significantly lower than the hardcover books that average to $25.

The ebook sale is also fueled by a drastic cut in the price of the Kindle reader. The book reader sales tripled after Amazon cut the price to $189 from $259, last month. Kindle reader has been Amazon’s top-selling single item for the last two years.

Top 10 bestselling books list on Amazon.com, on July 19, 2010, has only two Kindle eBooks. It is interesting that e-books, "The Adventures of Sherlock Holmes" ranked 6th, and "Alice’s Adventures in Wonderland," ranked 9th both are free downloads.

Whatever they say, I still love the sweet smell of those old fashioned books … and I am sure I am not outdated!

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