In the page where Apple explains the features on the new iPod touch, one of the picture has a green colored phone app.
It looks like the screen shown in the iPod Touch is actually that of iPhone and the graphic designer did copy-paste of screens of iPhone to make the iPod Touch.
Apple has issued media invitations for a special event on September 1, 2010 for reporters, bloggers, and analyst. The event will announce new Apple products and services.
The announcement is as mysterious as ever, leaving room for speculations and rumors of the the probable announcements. A clue – a photo of a guitar with an apple shaped sound hole – might be telling that the event will be media-centric.
Apple will hold the special event at the Yerba Buena Center for the Arts. It was the same place where Apple introduced the iPad in April this year.
Some of the announcement options might be:
New iPod Touch : Following the tradition, announcing a new iPod every September and back-to-school giveaway of an iPod Touch with every laptop, it can safely be assumed that a new iPod will be released on the day. A high-contrast retina display, a forward and rear facing camera, new form factor following iPhone, and higher speed processor are some of the prevailing expectations.
Touchscreen iPod Shuffle – Apart from iPod Touch, other iPods might also get touch screen in the new announcement. Continue Reading »
Apple’s special event on September 1
The BlackBerry Torch, is found to be cheaper for Research In Motion than iPhone 4 costs to Apple Inc. For the consumers however, Torch costs the same $199.99 as that of iPhone with a two years contract.
Blackberry Torch is RIM’s first smart phone with a touchscreen and slide-out keyboard. The device comes with BlackBerry 6 operating system with faster browser and better interface, and was first introduced on August 12, 2010.
According to iSuppli, Torch’s raw materials and components cost RIM $171.05 whereas iPhone materials cost $187.51 to Apple. The most costly part in the Torch, costing 20% of the total cost, is its LCD and touch screen display module ($34.95).
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A dating website OkCupid, did an analysis of data collected from 9,785 users with smartphones. The first graph below is for 30 year-olds, while the second graph covers a wide variety of ages.
Despite the antenna problem, Apple is releasing iPhone 4 in 17 more countries on Friday, July 30.
Apple will release the smartphone in both retail and online stores in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland.
In Canada, the unlocked version of iPhone will also be available in Apple stores. The unlocked phone works in the network any of the three mobile phone providers (Rogers, Bell, or Telus) in Canada. The catch however is the price. The unlocked 16-gigabyte iPhone will sell for $659 while the 32-GB version will cost $779.
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Apple CEO Steve Jobs is not used to being said what to do with his device.
When people started telling that his device was not good enough, he was outraged. He started telling how they need to hold the ‘magic device’. Consumer Reports was the one to blame for all these hassles. That was why he was ‘stunned and embarrassed’.
Some points to prove that he wasn’t at ease in the press meet:
- Admitting "We’re not perfect” shouldn’t have been easy for Jobs. That is why he started his presentation by admitting the truth.
- He was still in defensive mood – repeatedly calling out the press for blowing the problem out of proportion.
- Saying and trying to prove, the antenna problem isn’t unique to Apple.
And yes, nobody cared! As long as they can get their hand on the $29 ‘bumper,’ for free!
Those, who heard of the the Apple engineers knowing about the problem beforehand, are asking, ‘Is Apple staffed with people afraid to tell the truth?’
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Apple CEO Steve Jobs told that Apple “screwed up” with the signal algorithm of iPhone 4. Jobs was unhappy on the issue being blown out of proportion. Jobs was talking in a press meet organized to talk about the Antenna problem in new iPhone.
Apple was dismissing the antenna problem by telling the consumers to hold the phone differently and later telling it as a software problem, until influential product review publication, Consumer Report, said it could not recommend iPhone in its current state.
Apologizing to those customers who are having problem, Jobs told, "We were stunned and embarrassed" by the conclusion of Consumer Reports’ article.
Anyone who buys an iPhone 4 through Sept. 30 will get a free ‘bumper’, a rubber-and-plastic band, fits snugly around the edges of iPhone 4. Customers who have already purchased a bumper will get a refund. The AT&T subscribers wanting to return the device can get a full refund and get out of their contracts without penalties.
The band is marked $29 in the Apple’s website – but, is not available for sale.
Even with the problem, iPhone 4 has become the company’s fastest selling product ever with more than 3 million sets sold since its release on June 24.
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Before the July 16 press meet to deal with the antenna problem of iPhone 4, the Wall Street Journal article, quoting a person familiar with the matter said that Apple is not planning to recall the phone.
Quoting another source, WSJ claim, Apple engineers knew of the risks associated with the new antenna design for, at least a year before the release. It was the Chief Executive, Steve Jobs who wanted to go ahead with the design because, he liked it very much.
To keep the device secret, Apple didn’t do the real-world testing of the ‘naked’ phones before its release. They sent out test phones enclosed in covers to disguise the real shapes and some of its functions.
It is to be noted that the prototype that gizmodo.com got hold of, was also enclosed in a case to give an impression that the device was an old iPhone. While testing devices on case the reception problem couldn’t be replicated as there won’t be any direct contact with the antenna.
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When the antenna issue of the new iPhone, iPhone 4, went beyond Apple’s expectation, Apple has planned a press conference on July 16. The press meet is planned to be held at the company headquarters in Cupertino, California.
Shortly after the release of iPhone 4 on June 24, users have complained about problem in reception when they touch or cover the lower-left corner of the device. The Consumer Reports, this week, didn’t buy Apple’s instruction on how to hold the new iPhone and told that it wouldn’t recommend the phone because of the problem.
Some analysts also have suggested Apple needs to address the problem in more responsible manner. Some even suggested that an iPhone recall is around the corner. Experts predict Apple to either issue free cases to the owners of the iPhone 4 or conduct a product recall. Product recall would probably be the costliest of the two.
What steps Apple has planned would only be known on July 16, 2010.
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Since the release of iPhone 4, the users have been complaining about the antenna issue. Apple so far, has avoided the serious issue first by telling users how to hold the new iPhone and then blaming a software glitch.
But, when consumer advocate group, Consumer Reports, made it official that Apple is to blame for the new iPhone, question is being raised on where the real problem lies.
Is it Apple or is it the iPhone 4 where the problem lies?
If the problem lies in the iPhone, why is Apple trying to avoid the obvious? Closing eyes doesn’t solve the problem. Apple was apparently deleting discussion about the Consumer Reports story in its message board.
It is true that the antenna problem is not a big one. One can solve the problem easily by taping the metal antenna to avoid direct contact. But, as Consumer Reports blog says:
We think it’s the company’s responsibility to provide the fix—at no extra cost to consumers.
Are the consumers telling, the statement “Steve Jobs utters, we listen,” can’t always be true?
In this context some are predicting ‘Toyota-style PR crisis for Apple’. Others are telling that the recall is ‘inevitable’.
Only time will tell how Steve Jobs chose to respond.
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